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DATE OF ** ORIGINAL ** ADVERTISEMENT: 1932COMPANY NAME: LA YOUNG GOLF CO.PRODUCT(S): GOLF CLUBSCITY / TOWN-STATE: DETROIT, MICHIGANOWNER: -ENDORSER: – Walter Charles Hagen (December 21, 1892 – October 6, 1969) was an American professional golfer and a major figure in golf in the first half of the 20th century.[1] His tally of 11 professional majors is third behind Jack Nicklaus (18) and Tiger Woods (15). Known as the “father of professional golf,” he brought publicity, prestige, big prize money, and lucrative endorsements to the sport.[2] Hagen is rated one of the greatest golfers ever.[3] Hagen won the U.S. Open twice, and in 1922 he became the first native-born American to win The Open Championship, and won the Claret Jug three more times.[4] He also won the PGA Championship a record-tying five times (all in match play), and the Western Open five times when it had near-major championship status. Hagen totaled 45 PGA wins in his career, and was a six-time Ryder Cup captain. Early years[edit] Born in Rochester, New York, Hagen came from a working-class family of German descent. His parents were William and Louisa (Boelke) Hagen. His father worked as a millwright and blacksmith in Rochester’s railroad-car shops. Walter was the second of William and Louisa’s five children and the only son. Hagen developed his golf game at the Country Club of Rochester, beginning as a caddie, and earned money to help support his family from pre-teen age. He earned ten cents per round and was occasionally tipped another five cents.[5] Hagen played golf at every chance he got; caddie access to the course was limited to off-peak times, as it was elsewhere in the U.S. during that era. Hagen, with assistance from head professional Alfred Ricketts,[5] gradually improved his golf skill to the stage where he was an expert player by his mid-teens, and was then hired by the club to give lessons to club members and to work in the pro shop. He made his top-class professional debut at age 19 at the 1912 Canadian Open, placing 11th, a good showing. Hagen followed up with a surprise 4th place showing at the 1913 U.S. Open at Brookline where he stated that he was treated badly by the other professionals who knew nothing about him. Hagen said “they pushed me off the tee and told me I could practice when they were through”. He vowed to play in the 1914 U.S. Open and “win it”, and he did exactly that.[6] Hagen was also very skilled at baseball, primarily as a pitcher and shortstop. He canceled a 1914 tryout for the Philadelphia Phillies in order to play in a golf tournament. Later that week, Hagen was the U.S. Open Champion, and his career was changed forever.[7] Raises stature of golf professionals[edit] Hagen was a key figure in the development of professional golf. He emerged in an era when the division between amateurs and professionals was often stark, with the amateurs having the upper hand in some sports, golf among them. This was especially true in Great Britain, the leading country in competitive golf when Hagen began his career. Golf professionals were not allowed to partake of the facilities of the clubhouse, and were not allowed to enter the clubhouse by the front door. On one occasion, at the 1920 British Open in Deal, Kent, Hagen hired a Pierce-Arrow car to serve as his private dressing room, because he was refused entrance to the clubhouse dressing room. He hired a chauffeur, and parked the expensive car in the club’s driveway; this behavior raised a few eyebrows in class-conscious Britain.[8] On another occasion, he refused to enter a clubhouse to claim his prize because he had earlier been denied entrance. In the 1914 Midlothian Open he brazenly entered the clubhouse and mingled with the rich members—they were delighted and the episode permanently opened the doors.[9] The 1920 U.S. Open in Toledo marked a turning point; the players, encouraged by Hagen, donated a large grandfather clock to the host Inverness Club, in appreciation of the club allowing access for the professionals to their clubhouse during the tournament. Hagen represented the Country Club of Rochester early in his professional competitive career; he was well supported by its members and management for his external competitive ventures. Beginning in 1918, Walter Hagen served as the first club professional at the now legendary Oakland Hills Country Club, in Bloomfield Hills, Michigan, northwest of Detroit. He worked for Oakland Hills until 1919, and then became the first touring professional unaffiliated with a club, a status he held alone for several years. In 1924, Hagen was president and co-owner of the Bear Creek Golf and Country Club associated with Jack Taylor’s Pasadena-On-The-Gulf development in St. Petersburg, Florida. Due to influence from the public, the name was changed to the Boca Ciega Golf and Country Club and ultimately the Pasadena Yacht and Country Club.[10][11] Style, wealth[edit] Hagen was a dashing and assertive character who raised the status of professional golfers and improved their earnings as well. Throughout his career, he played hundreds of exhibition matches, all across the United States and around the world; these tours popularized golf to an immense degree. Hagen was also widely known for his dashing wardrobe while playing; this featured expensive tailored clothes in bright colors and plush fabrics. As one of the world’s top players, Hagen found his skills were much in demand with this exhibition format, and concluded it was much more lucrative than playing most tournaments. Hagen also made significant money endorsing golf equipment, and played a major role in helping to design clubs for Wilson Sports, which bore his name (either “Walter Hagen” or “Haig Ultra”). His work with Wilson produced some of the first matched sets of irons, around the same time that his great rival Bobby Jones was performing similar work for the Spalding company. The improved equipment expanded golf’s appeal, brought high-quality clubs within the price range of many more players, and raised the standard of play. Hagen was the first golfer to earn a million dollars in his career.[12] He said he “never wanted to be a millionaire, just to live like one”. Hagen once expressed his creed in these words: “Don’t hurry, don’t worry, you’re only here for a short visit, so be sure to smell the flowers along the way.” Gene Sarazen, who was ten years Hagen’s junior commented, “All the professionals … should say a silent thanks to Walter Hagen each time they stretch a check between their fingers. It was Walter who made professional golf what it is.” On the notion of golf as a financial endeavor, Hagen wrote in his autobiography, “My game was my business and as a business it demanded constant playing in the championship bracket, for a current title was my selling commodity.”[13] Death[edit] Hagen battled throat cancer for over four years and had several operations.[1][14] Two years before his death, he was honored with a testimonial dinner in August 1967 in Traverse City, Michigan, attended by major champions Arnold Palmer and Cary Middlecoff.[15] A month earlier at the PGA Championship in Colorado, he expressed support for Palmer, saying he was a member of “Arnie’s Army.”[16] Hagen died in 1969 at age 76 at his home in Traverse City,[1] and now rests at the Holy Sepulchre Mausoleum in Southfield, Michigan,[17] next to his grandson. His pall bearers included Palmer.[18] ARTIST: -THEME: GOLF CLUB TECHNOLOGYKEYWORDS (TEXT & IMAGE): GRIP, CLUB, GOLF, WEDGE, IRON, BALL, WOOD, CORK, GRIP, COURSE, HOLE, PAR, PUTT, PUTTER, CHIP, BUNKER, CADDY, BLADE, CROWN, SHIELD, CREST, TEE, SWING, SPORT, GAME, BIRDIEDATE PRINTED ON ITEM: YES ADVERT SIZE: APPROX- 8-1/2″ x 11-1/2” ITEM GRADE: VERY GOOD CONDITION: CLEAN , PERFECT FOR FRAMING AND DISPLAYING. DESCRIPTION OF ITEM: A GREAT VINTAGE ORIGINAL ADVERTISEMENT FOR A HISTORICAL COMPANY AND/OR PRODUCT. ADVERTS ARE CAREFULLY REMOVED FROM MAGAZINE AND MAY BE TRIMMED IN PREPARATION FOR DISPLAYING. MARGINS ARE INCLUDED IN ADVERT SIZE. **NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. ALL items we sell are ORIGINAL and 100% guaranteed — (we code all our items to insure authenticity) —- we stand behind this. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past. PLEASE LOOK AT OUR PHOTO’S CLOSELY AS THEY ARE EXACT SCANS (ALBEIT VERY LOW RESOLUTION) OF THE PRODUCT BEING SOLD….. Should you have any questions please feel free to email us and we will clarify. We ship via USPS. We are not responsible for uninsured item after mailed. WE ship items on WEDNESDAY + FRIDAY. NO CHARGE for additional like items shipped to the same address. For multiple purchases please wait for our invoice… THANKS. A Note to our international buyers. Please read before placing a bid or buying an item: **Import taxes, duties and charges are not included in the item price or shipping charges. These charges are the buyer’s responsibility. 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If your shipping costs were less than charged we will refund the difference within one business day after item was shipped. We ask that payment be made within 3 days or to notify us via email otherwise. We send out a reminder payment email once and then proceed with unpaid item report on the 8th day. We carry thru with reporting and feedback if auction is not completed. **We pride ourselves on quality products, great service, accurate gradations and fast shipping.** BRANCHWATER BOOKS GRADING SCALE: GOOD–>VERY GOOD–>FINE –If you cannot give 5 star rating please contact us so we may attempt to remedy the problem, Thank you.– –Add literary to your seller favorite list today! We will be adding vintage and unusual advertising almost daily.– Please visit our EBAY STORE to find more vintage collectibles. Just click on the BOOK below. Branchwater Books and Ephemera 8905 Powered by SixBit’s eCommerce Solution
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